think like a spider to get more and better leads
Posted on November 5th, 2008 in Tips and Hints | Comments
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photo credit: josef.stuefer
I met with the VP of a company which sells marketing technology.
He immediately got what allyforce would do for him.
Why?
Because he’s already doing it…manually.
He came up with a diagram called “The Spider” which shows the different types of vendors that may be calling onto the same prospects he and his team are calling.
He tells his reps to partner with the trade-show rep, the search-engine marketing rep, the list brokers, and exchange leads as soon as they have a customer who doesn’t need their marketing technology.
Why?
Because if he gives the contact — a living, breathing, marketing person — he could get something in return without going through the whole process of finding out who to call and how to call them.