How to start loving tradeshows
Posted on November 11th, 2008 in Tips and Hints, big picture, exercise | Comments
photo credit: Bob Jagendorf
What’s not to like about trade-shows?
You get to stand and talk to customers who come and want to learn about your product.
If you’re a rep, maybe some of those will be qualified. Maybe one or two may even fall into your territory. Psyche!
The question I ask is how do I turn ever event or effort into something that can potentially yield residuals. I need to have an ongoing source of potential leads and people to talk to.
And guess what, tradeshows are that place. Just not where you think they are.
The real gold in tradeshows
The real gold lies in the other attendees, like yourself. Yes, you are all technically competitors because you are going after the same pool of dollars from the same pool of customers.
But, look, haven’t you had prospects who could not and would not buy what you have, but could be a great fit for something else?
What if you could trade in that contact for one who was a better fit for you?
Aha! Now what if you did that for different customers across a range of different non-competing sales reps?
More aha!
Stay tuned, find out more!