Allyforce: the power of partnership

photo credit: *Claudine

“Optimism is a force multiplier.”  Colin Powell

Multipliers are a powerful economic force which can grow your business if harnessed properly.

I was in a meeting the other day with the CEO of a company who totally got this concept.

He said he tells his sales reps to reach out to their partners and offer a contact they have for them to work.  And, of course, to ask for a contact in exchange.

But to also take that initial contact and take it to the five other partners they have.

Then…to take the contacts they give them and call on them.  Develop a relationship, find out their needs…and if there are some potential fits, give it back to one of the other partners.

It’s brilliant.  It gets a little confusing of who gave what to which account and who knows what about whom….but that is where allyforce fits.

Start thinking about force multipliers in your business.