Allyforce: the power of partnership

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2008 is ending and for many companies, sales reps, sales managers, marketing and channel managers all need to start thinking:  How do I build pipeline for 2009?

Three ways to build pipeline with partners:

#1 Manage more Partners

Don’t limit the partners to pure product-complementariness, although if you haven’t fully explored that, keep doing it.  But get creative!

For example, an electronics design firm partnered with a real-estate broker who specialized in very early stage electronics companies.  Real estate doesn’t have much to do with component designs, but the people the agent spoke with were the same people the electronics design firm wanted to reach.

#2 Fully define Targets and Territories

Each individual rep should be able to understand their business with key target accounts that fit the defined profile.  Only with that in hand can you begin to fully leverage partners.  If you can’t share your plan, it becomes hard for partners to jump on board.

#3 Instill a Give to Get Ethos

Sure the economy is tough and the first instinct is to think dog-eat-dog.  But customers needs and products are so complicated, I’m not sure it’s quite that zero-sum.  Help the smart and talented partners out in these tough times and it will begin to pay back.

Allyforce addresses these key principles by making it simple to manage the exchange of contacts and account information between sales reps and their partners.  It’s so easy to set up, each individual rep creates their own accounts and starts inviting their respective partners.

Interested in building out your Pipeline for ‘09 through Partners?  Sign up and start to get a brief tutorial on how to introduce this new paradigm to growing your sales!