Allyforce: the power of partnership

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Here’s a quote from a post from Nigel on Sales 2.0:

Too much of the time sales people “fly totally solo”. This fits the cliché of the sales person as the “lone wolf” hunting for meat. But does this cliché really make sense when you need all the help you can get to sell in a market where buyers have less budget to spend? I don’t think so.

Sales people tend to be independent…it’s why we don’t typically hold down an office job.

But we should be interdependent and follow a mantra of building and managing what is effectively our own team of partners.

If you had to bet which set of reps would generating more revenue, whom would you bet on?  They have the same territory, and each selling non-competing products within the team, but have one direct competitor on the opposite team.

In other words, Team A has five products, each sold by a single sales rep, which directly compete against the products sold by Team B.

Team A

“Team” would be a strong word.  The five reps go about managing their territories their own way.

Team B

The reps routinely exchange contact and account information and know which accounts the others are trying to get into, and which accounts they know something about.  It’s a constantly evolving set of accounts and contacts, but they are exchanging contact with each other at least once a week.

If you were to total the net revenue generating between the teams, which group would have a higher yield?  Which team would you want to be part of?