Allyforce: the power of partnership

Image by Manassas Cakery via Flickr

It’s happened to me more than once, and it’s the best.

A rep sent me the name, phone number, and email of a guy and said, “Call him.  He may be looking for what you’ve got.”

So I did.  And he was right.

It was a big multi-billion company in Southern California, which was technically part of my territory but I was only working with a select number of companies because I thought it would get re-assigned to someone else.

But he was actively looking for this particular solution.  I had, in fact, made a few dials in, spoke to someone, but it was the wrong group entirely!

Anyway, this is probably one of the best ways to get a contact short of the customer contacting you and saying that they are in the market for your product.

So why did this rep do this for me?

Because I gave him a few contacts to call.

It’s the Give-to-Get Economy.

To jumpstart it, you’ve got to Give first.

But I’ve done the same thing with another rep.  Gave maybe five good names and contacts to call, all solid.  Then I asked him, “So, what have you got for me?”

His response, via email:  “Uh…nothing, I guess.”

Wouldn’t it be great to not only track what you’ve given and what you’ve received, but see how they treat other sales reps as well?  I’d go with the rep who has a solid track record of both receiving and giving contacts anyday.

And I’d like my partners to be automatically notified of new contacts I could offer them without me going to them.

That’d be sweet!

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