Most of the examples have primarily been around technology, but I have begun to work with companies that are decidedly non-tech. And the way you build an effective system and eco-system for allies is just as critical.
It can be a little more difficult sometimes because I have found that given the complexity, leveraging technology to enable effective parternships is essential. But it does work.
Find out more with the upcoming: “Allyforce: How Any Sales Organization Can Increase Revenues Faster Through Partnerships That Work”
