Allyforce was originally designed for people selling high-technology into large enterprises, typically the Fortune 1000.
However, I am exploring how this could work as a supplement to “lead exchanges” — services that enable local businesses to come together to share potential leads with each other.
I’m not sure how it would work. For example, the Autocomplete currently displays Fortune 1000 companies as someone begins to type. But those won’t be relevant for smaller businesses who typically reach out to local businesses.
Is knowing the contact just as useful? If I wanted to call on a bunch of grocery stories, I think I would have a really hard time knowing who to call.
It definitely would not be useful for calling on individuals…or would it?
The concept of the “Target List” which is so essential for big b2b sales is not that valuable for smaller businesses I suspect. So would that even be useful?
I’m going to start exploring further what it means for people calling into SMBs to be able to share and exchange contacts and account information with others.
I think it will be extremely valuable, but am looking into getting some real feedback from real people.
How would Allyforce help with smaller businesses or consultants?
March 1st, 2010 | Tips and Hints