In the end, a big part of sales is a numbers game. The more of the right people you can talk to in the shortest amount of time can yield you the right results.
Challenge? Finding those people.
Check out this brief presentation which looks at how smart, well-networked reps are solving this problem today:
http://demo.allyforce.com/insurance/player.html
Anything that can help you get in front of more people is essential for success today.